The most interesting man in the world drinks beer, who knew? Although not always, which is a very sly but important difference in the copy of the television ad for this truly intriguing campaign.
This type of campaign has been done before; create a cool spokesperson for your brand and people will want to be associated with it - marketing 101.
But Dos Equis walks the fine line between making fun of a fictitious character (does anyone actually play jai alai anymore?) and portraying their product as an impossibly cool facet of this Chuck Norris-like mythical person that every red blooded man, and some woman, want to be.
The usual tools of good looking women are quite evident in this beer marketing venture, but this silver fox is the clear star. Question is, does he have the legs to develop a lesser known brand through reluctant buying times? Only time will tell, my friend.
This type of campaign has been done before; create a cool spokesperson for your brand and people will want to be associated with it - marketing 101.
But Dos Equis walks the fine line between making fun of a fictitious character (does anyone actually play jai alai anymore?) and portraying their product as an impossibly cool facet of this Chuck Norris-like mythical person that every red blooded man, and some woman, want to be.
The usual tools of good looking women are quite evident in this beer marketing venture, but this silver fox is the clear star. Question is, does he have the legs to develop a lesser known brand through reluctant buying times? Only time will tell, my friend.
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